Salesforce has a number of tools ready to use with Salesforce. This article from Salesforce Ben gives a comprehensive list, be sure to check it out if you’re interested in a more granular look at the AI offerings with Salesforce. For those with less time, here is a high level overview (as of Feb 2023) of the categories and impact areas of Salesforce AI technology:

• Record Scoring/Sorting – assigns a score or adjusts position/prominence of a record
  • Opportunity
  • Lead
  • Lead Engagement
  • Account Behavior
  • Commerce Predictive Sort
• Recommendations – Delivers insights to users to allow them a more justified/educated approach to a decision
  • Article
  • Reply (to emails/messages)
  • Connections
  • Email & Web for Marketing
  • Content
  • eCommerce/Products
  • Search
  • Customer Website Visit
  • Engagement Frequency
  • Custom (can be built and manipulated by admins)
  • Next Best Action
• Categorization – Assigns attributes to records/files for more actionable results
  • Key Account Identification
  • Cases
  • Content
  • Images
• Automated Record/Data Manipulation – Taking a step away from users
  • Contacts (create/edit)
  • Tasks (create/edit)
  • Opportunity Connections
  • Case Routing
  • GPT
  • Intelligent Document Reader – extracts data from documents (PDF, JPG, PNG) into Salesforce records
    • Only available with these Clouds: Automotive, Consumer Goods, Education, Financial Services, Health, Manufacturing, Media, Net Zero, and Public Sector
• Data Analysis/Detection – Identifies trends and commonalities between records within sets of data
  • Forecasting
  • Discovery (finds data patterns in data)
  • Sensitive Data/PII
• For the Admins – Time savers, generation of functional automation
  • Formula Creation
  • Flow Building